Be an elegant simplifier
Kate Clayton writing for Behavioral Scientist (via Dense Discovery):
In our modern world, it’s easy to junk things up. Simple is hard. We’re quick to add more questions to research surveys, more buttons to a digital interface, more burdens to people. Yet more words, screens, pages, boards, or tasks are seldom the answer.
My typography professor warned me this would happen … that studying design would leave me crazed. “You think design will be fun,” she said. “But you will become obsessive.”