Don’t confuse legibility with communication
I’m playing Gary Hustwit’s documentary Helvetica in the background and my ears perked up when I heard this from David Carson:
Don’t confuse legibility with communication.
Just because something is legible doesn’t mean it communicates. And, more importantly, doesn’t mean it communicates the right thing.
There’s a very thin line between simple, clean and powerful, and simple, clean and boring.