A black-and-white portrait of KenKen ZinserMake sense and make better

Dieter Rams

I recently watched the video of Dieter Rams speaking to students at Art Center College of Design. Here are just a couple of his quotes that I want to share:

A computer can help you, but a computer cannot take away your thinking. You have to think. You have to tell the computer what it has to do.


As a good designer, you should always be aware that you are not good.