Ken ZinserGuide to internal communication
The how, where, why, and when we communicate. Long form asynchronous? Real-time chat? In-person? Video? Verbal? Written? Via email? In Basecamp? How do we keep everyone in the loop without everyone getting tangled in everyone else’s business? It’s all in here.
Can you imagine if every organization had the same level of intent and attention to detail? Of course, it’s probably very unrealistic to expect many organizations—let alone people—to be as competent as Basecamp in the field of communications.
If communication is the oxygen/blood of any organization, why don’t more organizations step back and look at and improve how they communicate?